How to Create a Blog Post That Ranks on Google

Creating a blog post that ranks on Google is a powerful way to drive organic traffic, engage your audience, and grow your online presence. However, with Google’s ever-evolving algorithms, it’s essential to follow best practices to ensure your content stands out. At BlogHush.com, I’m here to guide you through the process with a clear, beginner-friendly approach. With 15 years of experience in WordPress, Shopify, and SEO, I’ve helped countless bloggers, small business owners, and beginners create high-ranking blog posts. In this article, we’ll explore how to create a blog post that ranks on Google in 2025, focusing on SEO, content quality, and user engagement. Let’s get started!

Why Ranking on Google Matters for Your Blog

Ranking on Google drives organic traffic, which is crucial for growing your blog’s audience and achieving your goals, whether that’s building a readership, promoting a business, or generating leads. WordPress powers 43.2% of websites in 2025 (W3Techs, 2025), and with 54% of global web traffic coming from mobile devices (StatCounter, 2025), ensuring your blog posts are optimized for search engines across devices is essential. Google prioritizes content quality, user intent, and engagement metrics like dwell time and bounce rate in 2025 (Google Search Central, 2025). A high-ranking blog post can position your site as a trusted resource, increase visibility, and improve your overall SEO performance.

Step-by-Step Guide to Create a Blog Post That Ranks on Google

Step 1: Research Keywords with User Intent

• Why It’s Important: Keywords that align with user intent (e.g., informational, transactional) help your blog post match what users are searching for.
• How to Do It:
  1. Use a free tool like Google Keyword Planner or Ubersuggest to find keywords related to your topic (e.g., “best WordPress plugins for beginners”).
  2. Focus on long-tail keywords (3+ words) with moderate search volume and low competition, as they’re easier to rank for (e.g., “how to install WordPress plugins in 2025” vs. “WordPress plugins”).
  3. Check Google’s “People Also Ask” and “Related Searches” sections for question-based keywords (e.g., “What are the best WordPress plugins for SEO?”).
  4. Analyze competitor posts ranking for your target keyword to understand their structure and content (Search Engine Journal, 2025).

Insert Image: Screenshot of Google Keyword Planner with long-tail keywords highlighted.

Step 2: Write a Compelling Headline and Meta Tags

• Why It’s Important: A strong headline and meta tags improve click-through rates, a key ranking factor in 2025.
• How to Do It:
  1. Write an H1 headline that includes your target keyword and is under 60 characters (e.g., “Best WordPress Plugins for Beginners in 2025”).
  2. Craft a meta description (150–160 characters) that summarizes your post and includes the keyword (e.g., “Discover the best WordPress plugins for beginners in 2025 to boost your site’s performance with this easy guide at BlogHush.com!”).
  3. Use a plugin like Rank Math to add meta tags in WordPress. Learn more in our Yoast SEO vs. Rank Math: Which Is Better for WordPress?.

Step 3: Create High-Quality, In-Depth Content

• Why It’s Important: Google favors comprehensive, user-focused content that answers search intent thoroughly.
• How to Do It:
  1. Aim for 1,500+ words to cover your topic in depth, as longer posts tend to rank better for informational queries (Google Search Central, 2025).
  2. Structure your post with clear headings (H2, H3) to improve readability (e.g., H2: “What Are WordPress Plugins?”; H3: “Why Use Plugins for Beginners?”).
  3. Write in a conversational tone, using short sentences and paragraphs to enhance readability, especially for mobile users (54% of traffic, StatCounter, 2025).
  4. Include actionable steps, examples, and visuals to make your content engaging and valuable.

Step 4: Optimize On-Page SEO Elements

• Why It’s Important: On-page SEO elements help Google understand your content and improve its ranking potential.
• How to Do It:
  1. Include your target keyword in the H1, first paragraph, at least one subheading, and throughout the content (aim for 1–2% keyword density).
  2. Add alt text to images with your keyword (e.g., “best WordPress plugins for beginners 2025”).
  3. Use internal links to relevant posts on your site (e.g., link to WordPress SEO Guide for SEO tips).
  4. Ensure your URL slug includes the keyword (e.g., /best-wordpress-plugins-beginners-2025).

Step 5: Improve Site Speed and Mobile-Friendliness

• Why It’s Important: Google prioritizes fast-loading, mobile-friendly sites in 2025, especially for user experience.
• How to Do It:
  1. Use a lightweight theme like Astra (version 4.6, 2025) to reduce load times.
  2. Compress images with a plugin like Smush (free, version 3.14, 2025) to improve page speed.
  3. Test your site with Google PageSpeed Insights to ensure it meets Core Web Vitals (e.g., LCP under 2.5 seconds).
  4. Check mobile-friendliness with Google’s Mobile-Friendly Test tool. For more speed tips, see our How to Speed Up Your WordPress Site.

Step 6: Promote Your Post and Build Backlinks

• Why It’s Important: Promotion and backlinks increase your post’s visibility and authority, boosting its ranking potential.
• How to Do It:
  1. Share your post on social media platforms like Twitter and LinkedIn to drive initial traffic.
  2. Reach out to bloggers in your niche for guest post opportunities or to share your content.
  3. Submit your post to relevant online communities (e.g., Reddit’s r/WordPress) to attract backlinks.
  4. Monitor backlinks and traffic using Google Analytics. Learn how in our How to Use Google Analytics with WordPress.

Tips for Sustaining Your Blog Post’s Ranking

• Update Content Regularly: Refresh your post every 6–12 months to keep it relevant, as Google favors fresh content (Search Engine Journal, 2025).
• Add Schema Markup: Use schema to enhance your post’s visibility in search results. Learn how in our How to Add Schema Markup to WordPress.
• Optimize for Voice Search: Include conversational keywords to rank for voice queries. See our How to Optimize Your WordPress Site for Voice Search.
• Secure Your Site: A secure site builds trust with Google and users. Check out our Best WordPress Security Plugins for Beginners.

How a High-Ranking Blog Post Boosts Your SEO

A blog post that ranks on Google drives organic traffic, which signals to Google that your site provides value, improving your overall SEO. High-ranking posts increase user engagement metrics like dwell time and page views, which are key ranking factors in 2025 (Google Search Central, 2025). They also create opportunities for internal linking to other content, enhancing site structure, and attract backlinks, boosting your site’s authority. Over time, consistent high-ranking posts can establish your WordPress site as a trusted resource, further improving your search visibility.

What’s Next?

You’ve learned how to create a blog post that ranks on Google—great job! Next, enhance your blog’s SEO with our How to Add Schema Markup to WordPress, or track your post’s performance with our How to Use Google Analytics with WordPress. Stay tuned to BlogHush.com for more SEO and blogging tips!