How to Add Google Analytics to Shopify

Adding Google Analytics to your Shopify store lets you track visitor behavior, measure performance, and make data-driven decisions to grow your business. At BlogHush.com, I’m here to guide you through the process with a clear, step-by-step approach. With 15 years of experience in Shopify, WordPress, and SEO, I’ve helped countless small business owners and entrepreneurs use analytics to optimize their stores. In this guide, we’ll set up Google Analytics 4 (GA4) on your Shopify store in 2025, helping you improve SEO and sales. Let’s get started!

Why Add Google Analytics to Your Shopify Store?

Google Analytics provides insights into your store’s traffic, user behavior, and sales performance, helping you understand what’s working and what needs improvement. Shopify reports that over 1.75 million merchants use its platform in 2025, with 67% of transactions made on mobile devices (Shopify Blog, 2025). Analytics data can help you optimize for mobile users, a key factor in SEO, as Google prioritizes user experience metrics like bounce rate and time on site in 2025 (Google Search Central, 2025). Plus, with 54% of global web traffic being mobile (StatCounter, 2025), understanding mobile behavior is crucial for e-commerce success.

Step-by-Step Guide to Add Google Analytics to Shopify

Step 1: Set Up a Google Analytics Account

1. Go to analytics.google.com and sign in with your Google account (or create one).
2. Click “Start Measuring” and create a new account for your Shopify store (e.g., “My Shopify Store”).
3. Set up a Google Analytics 4 (GA4) property, as GA4 is the default in 2025 (Google Analytics Help, 2025).
4. Under “Property Setup,” select “Web” as the platform, and enter your store’s URL (e.g., mystore.com).
5. Create a data stream, and note the Measurement ID (e.g., G-XXXXXXXXXX) provided.

Step 2: Enable Google Analytics in Shopify

1. Log into your Shopify dashboard and go to Online Store > Preferences.
2. Scroll to the “Google Analytics” section.
3. Paste your GA4 Measurement ID (e.g., G-XXXXXXXXXX) into the “Google Analytics 4” field.
4. Check the box for “Enable Google Analytics” to activate tracking.

Step 3: Enable E-Commerce Tracking

1. In the same “Google Analytics” section, click “Enable Ecommerce” to track store transactions.
2. Toggle on “Enhanced Ecommerce” to get detailed reports on product views, add-to-carts, and purchases (Shopify Help Center, 2025).
3. Save your changes. Shopify automatically sends e-commerce data to GA4 once enabled.

Step 4: Verify Google Analytics Tracking

1. Go to Google Analytics > Reports > Realtime to see if your store is tracking visitors.
2. Open your Shopify store in a new tab (or on a different device) and navigate through a few pages.
3. Check the Realtime report in GA4 to confirm active users are being tracked (e.g., “1 Active User”).
4. If no data appears, ensure the Measurement ID is correct and wait up to 24 hours for tracking to activate.

Step 5: Set Up Goals and Conversions (Optional)

1. In Google Analytics, go to Admin > Goals (or Conversions > Events in GA4).
2. Create a goal to track form submissions (e.g., contact form) or purchases:
   • For purchases, Shopify’s e-commerce tracking automatically logs “purchase” events in GA4.
   • For custom goals, set up an event (e.g., “form_submit”) by adding a thank-you page URL after form submission.
3. Monitor these goals in Reports > Conversions to measure your store’s performance.

Step 6: Optimize for SEO with Analytics Data

1. Use GA4’s Acquisition > Traffic Acquisition report to see where your traffic comes from (e.g., organic search, social media).
2. Check Engagement > Pages and Screens to identify which pages have high bounce rates—optimize these with better content or faster load times (Google Search Central, 2025).
3. Focus on mobile performance, as 67% of Shopify transactions are mobile (Shopify Blog, 2025). Use Audience > Mobile to analyze mobile user behavior and improve mobile UX.

Tips for Using Google Analytics Effectively

• Focus on Key Metrics: Track bounce rate, average session duration, and conversion rate to understand user behavior.
• Set Up Regular Reports: Use GA4’s Reports Snapshot to get a quick overview of your store’s performance weekly.
• Protect User Privacy: Ensure GDPR/CCPA compliance by enabling GA4’s IP anonymization and adding a cookie consent popup (Google Analytics Help, 2025).

What’s Next?

You’ve added Google Analytics to your Shopify store—great job! Next, dive deeper into analytics with our How to Use Shopify Analytics to Grow Your Store or optimize your store’s SEO with our Shopify SEO Guide. Stay tuned to BlogHush.com for more e-commerce tips!